TEAM
“Millions saw the apple fall, but Newton asked why?”
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Bill Maher
Experienced, fully fledged nosey parkers, we take time to uncover real human truths that deliver meaningful results for confident decision making.
“We have worked with Sally and the Curious Alice team on a number of occasions and Sally has quickly become one of our first-choice qualitative researchers. Insightful, open-minded and with a genuine passion for understanding the consumers, Sally immediately builds a fantastic rapport with consumers, getting them to open up and engage. Her presentations are always perfectly delivered, full of rich insights, but always grounded in commercial pragmatism. Sally's a joy to work with, collaborative and dedicated”
Paul Thomas
Global Director Insights, Planning and Performance - Asahi