PRIVACY POLICY 

CURIOUS ALICE is committed to protecting your personal information. Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure. This Policy also sets out your right to request that we delete, update, transfer or provide you with access to your personal information. 

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Who we are

CURIOUS ALICE is a Strategic Insight Agency. We carry out Market Research on behalf of a range of brands and organisations interested in understanding public opinions on their products and services. 

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How we collect your personal information 

We collect your information when you decide to take part in one of our research projects. This could include taking part in a face-to-face interview or group discussion, a telephone interview, completing online research tasks on a digital platform, or by email.

 

The type of information we collect 

We only collect the information that’s necessary to carry out our business.

Here are some examples of information we collect about you when you interact with us: 

• Title 

• Name and Surname 

• Email address 

• Age 

• Contact phone number(s) 

• Socio-Economic Group / Household Income 

• Brand and product consumption 

• Information from Cookies** 

** A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

• Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed.

• Third-party services, such as Google Analytics may have their own policies regarding how they collect and store information. As these are external services, such practices are not covered by this Privacy Policy.

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Ensuring your personal information is only used where lawful 

In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for conducting market research business, or for compliance with a legal obligation. Where your personal information is completely anonymised, we do not require a legal basis to use it, as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information. 

 

Why we collect your personal information and how we use it 

At CURIOUS ALICE we use information about you in a number of ways, including assessing whether you are suitable to take part in one of our market research projects and then arranging for you to be included in the different project parts, for example, face to face, telephone or digital. We always ensure that our clients cannot personally identify anyone who takes part in our market research projects. We completely anonymise how we report and relate findings back to the brands and organisations we conduct research for and would never mention you or any relatable personal details back to our clients. 

 

Sharing your information 

We use third party platforms to manage and deliver email marketing campaigns; host online research portals and communities; and IT services, etc. In providing these services, your personal information will, where applicable, be used by the service provider on our behalf. 

 

We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We will have written contracts with them, which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards. 

 

We may pass on your personal information if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements. This may include sharing your information with third parties, including research venues whom we employ to manage your attendance at research events. Third parties may, for example, call you on the day to provide directions to a venue, or collect your signature for your incentive when you arrive or leave a research session. We won’t share your information with any other organisations for marketing or commercial purposes, and we don’t pass on your details to other websites. 

 

How long do we keep your personal information for? 

We keep your personal information in line with our company retention policy. We only retain information for as long as it is required. 

 

Confidentiality and security of your personal information 

We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.

 

How to access your information and your other rights 

You have the following rights in relation to the personal information we hold about you: 

 

Your right of access 

If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). 

 

Your right to correct information 

If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it corrected. If we’ve shared your personal information with others, we’ll let them know about the changes where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

 

Your right to delete information 

You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly. 

 

Your right to restrict information 

You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances, such as where you contest the accuracy of that personal information, or you object to us processing it. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly. 

 

Your right to object You can ask us to stop processing your personal information, and we will do so, if we are: Relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or processing your personal information for direct marketing. 

 

Your right to withdraw consent 

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time. 

 

If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113

 

 

How to contact us

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by sending an e-mail to enquiries@curious-alice.com

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CURIOUS ALICE LTD is the data controller responsible for your personal information and is an English company with registered company number 7564153 and whose registered office is 88 Hill Village Road, Sutton Coldfield, West Midlands, B75 58E