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CLIENTS
“I wonder if I’ve been changed in the night? Let me think…
But if I’m not the same, the next question is ‘Who in the world am I?’
Ah, that’s the great puzzle”
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Alice, Alice in Wonderland
“Curious Alice really brought to life our customer personas; the who, what and why about our customers and the way in which they shop. This project has really shown the power of qualitative research and increased appetite within the business for more”
Reena Mistry
Customer Insights - Joules
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